Boys-Love Light Anime Label Balloon Launches with TV Anime in 2026
Publishing and anime production company IMAGICA Infos announced on Sunday it has joined with Dai Nippon Printing (DNP), CYBIRD, and Blue Rights to form the boys love label Balloon. The label's first project is a "light anime" adaptation of Tenma Asahi's Saioshi no Gikei Mederu Tame, Nagaikishimasu! (In Order to Love My Most Beloved Brother-In-Law, I'll Live a Long Life!) light novel series in production for a 2026 broadcast target. DNP and Imagica Info's Animation ID will handle production of the project.DNP speaheaded the concept of "light anime" to create animation at a lower cost on a more "timely" schedule compared to the traditional animation production workflow. The Balloon label aim to produce four new titles in the 2026 fiscal year, with a goal of establishing a workflow capable of producing 10 or more projects a year by 2028.The story of Saioshi no Gikei Mederutame, Nagaikishimasu! follows the struggle of a player to protect his favorite character, who gets reincarnated as his older brother-in-law in a simulation raising game - however, the player is reincarnated as the younger brother who was meant to die.AlphaPolis published the first volume of the light novel series in September 2021 and published the fifth compiled book volume on January 20.Aki Tsujimoto launched a manga adaptation of the series on the AlphaPolis platform under the Andarche label in January 2025. AlphaPolis shipped the first compiled book volume on August 1 and will ship the second volume on July 2.Sources: Balloon Project's X/Twitter account, PR Times, Comic Natalie
